Netflix Takes Over And Dominates Everything On Streaming
Published By: Tara ClemNovember 16, 2013
Netflix, which was on the brink of collapse just two years ago, beat out Amazon and Hulu for use by a massive margin in the month of September, according to a new report by Sandvine, a provider of broadband network solutions.
Netflix accounts for 31.6 percent of all downstream Internet traffic in North America during prime time hours. It uses nearly 20 times more peak-period bandwidth than Amazon video, which holds 1.6 percent of the share, and 24 times that of Hulu (1.3 percent of the share). Altogether, those who watch videos online use Netflix ten times more than Amazon and Hulu combined.
Netflix is also taking a large chunk of traffic away from peer-to-peer file sharing apps like BitTorrent. BitTorrent now takes up less than 10 percent of total daily traffic in America, even though it accounted for over 31 percent just a few years ago and 60 percent 11 years ago.
Two big reasons for Netflix’s big come back are there new specialized programming series, that have everyone talking. House of Cards, a series staring Kevin Spacey, is starting their second season, and they were up for multiple Emmy awards this year. And their latest creation, Orange is The New Black, a series about a woman’s prison, written by the creater of Weeds, Jenji Kohan, is also breaking new records and creating award winning buzz.
With BlockBuster closing it’s last store open in the United States, it looks like video rentals are truly dead, and online streaming is where it’s at.